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Said to whiten teeth up to 18 shades in 1 week, support gum health and neutralize bad breath with blue, red and yellow light technology.
September 2, 2024
By: Christine Esposito
Moon Oral Beauty has rolled out its new Platinum Pro Glow Teeth Whitening Device. It uses blue, red and yellow LED light to deliver cosmetic whitening, gum health and breath freshening, according to the Los Angeles-based brand.
Moon says blue light activates hydrogen peroxide in its teeth strips to accelerate whitening results; red light minimizes immediate, interim, and persistent tooth hypersensitivity and reduces periodontal inflammation to support advanced gum health; and yellow light increases mouth hydration which cleanses the mouth, neutralizing odor to support fresher breath.
Users can personalize their treatment or let the device automatically cycle through each light interval (5 minutes per light). A full cycle through all settings can be completed in 15 minutes.
Moon says the device is clinically proven to whiten teeth up to 18 shades in just 1 week when used twice daily for 5 minutes per use. It works with the brand’s Platinum Express Dissolving Whitening Strips, which are formulated with hydroxyapatite.
“With the latest advancements in LED and fast-growing beauty device market, there was a white space for Moon to create something powerful in oral care that merges cosmetic whitening with oral health,” said Shaun Neff, co-founder of Moon Oral Beauty and Beach House Group. “We wanted to create an at-home product that could address multiple oral care concerns without forcing a 5-step routine on consumers.”
The kit retails for $129 and includes a cordless LED device, one week treatment (28 Platinum Express Dissolving Whitening Strips) and a travel case. It is available online and at Ulta and Amazon.
Earlier this year, Moon rolled out a product with Hello Kitty, as reported by Happi.
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